I'm a self-taught designer and a nuance teacher — yes, nuance, because someone has to remind the world that design isn’t just about slapping a pretty logo on the packaging.  

My deep appreciation for histories and future thinking led me to be communal with what is happening with the world. Though changing the world is none of my business, I like to think that by creating reliable and meaningful designs, I'm doing just enough.

I believe that design should be considered as a basic human knowledge, same as math, science or history. I know it's absurd but with all the complexities happening now, imagine if everyone understands how design thinking works, not just by common sense but creative thinking and having the problem-solving skills. Perhaps we’d see a more efficient and less chaotic world.

My work revolves on the idea that “design should be trustworthy above all else”. Whether designing a simple chair, a school website, a physical space, an exhibition or a complex system, the product should be something that every user can rely on.

What is a Product Designer?

A product designer is responsible for improving the product/s to meet the needs of the company and its users — combining aesthetics, functionality, and strategy, while addressing the business objectives. By crafting solutions — whether physical or digital — that can enhance daily life and drive innovation, I try to reflect on the ever evolving needs of all the stakeholders.

Hence, as a product designer, my role extends beyond creating products; it involves observing user behavior, analyzing the market, and understanding the culture to make business operations more seamless for clients. In the workplace, product designers contribute not only to product development but also to refining processes, system mapping, user journey, even materials acquisition, while working closely with stakeholders.

In most cases, a product designer also caters to other factors that can enhance a product's value. This includes delving into unfamiliar subjects like financial models, business strategies and more. Becuase learning from experience, I realized that the most roadblocks to a product's success often lies not in the product itself but within the business structure, and they are often human-inflicted errors. That's why I usually need to wear different hats, whether a business manager, strategist, operations, marketing, messenger, even theraphist — to understand the roadblocks and bottlenecks, and making sure all elements are aligned for the company's success.
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And while traditionally associated with physical products, the role of a product designer has expanded to encompass digital platforms like apps and websites, apart from doing research and framework thinking, thus helping to improve the relationship between the businesses and users.